Hold an open house. Invite kids to bring in their coins for counting. Award a scholarship. Those are just three ideas for marketing to youth. Below you’ll find many more resources aimed at helping you promote your credit union to several age groups.

Youth Marketing & Programs

Reaching Generation Y
A video* by Brass Media discussing media integration, its impact on Generation Y, and how to reach these young adults.
View the Video at Brass Media
*Please note that you will need Flash 9 installed on your computer to view this link.

Getting Younger Members to Join Credit Union
A presentation by Brass Media CEO Bryan Sims dealing with crafting effective messages for reaching young adults.
View the Slide Presentation at Brass Media

M3 Money Club for Kids
The M3 Money Club is the cool way to deliver financial education to kids. The program features two young superheroes, Cash and Violet, and their adventures to stop the Evil Dr. Spendit from stealing all the money in the world.
Learn about M3 Money Club for Kids

The Elements of Money – Youth Marketing. Reinvented.
An all-in-one program utilizing social media, marketing and education to help credit unions reach teens. Features an interactive website, podcast, blog, videos, newsletters, scholarship and marketing campaigns.
Learn about The Elements of Money

Teaching Kids About Money
A blog by John Lanza, Chief Mammal at Snigglezoo Entertainment. John is the creator of The Money Mammals Saving Money Is Fun DVD and Saving Money Is Fun Kids Club for Credit Unions nationwide.
Learn more about John Lanza