2012 NYIB Annual Conference
July 30- August 2, 2012
Loews Hotel – New Orleans, LA
Monday, July 30
8:00 am – 5 pm
Registration
9:00 am to 3:00 pm
Pre-conference workshop:
Embrace The Leadership Challenge: Making the Most of Managing from the Middle
Jeffery Cufaude
Managing from the middle doesn’t have to feel like being mired in a muddle. Yet individuals in middle management positions too often allow their place on the organizational chart to unnecessarily constrain their contributions. And when talking about leadership, many people focus on the leader, the one with the title, instead of leadership, the behaviors that any individual can contribute regardless of their title. In this two-part workshop we will explore the power of one and how you can make a difference.
Check out the specific content segments here.
4 pm to 5 pm
Opening General Session and Icebreaker:
NYIB year in Review
Anne-Marie Bisson and Rebecca Isaacs
Kick off the conference with a remarkably fun exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity. During this activity you will create a project that you could not possibly create on your own. In addition to having a good time, you will get to see old friends, meet some new ones and start your conference experience on an exciting note!
5:15 pm to 6:30 pm
Conference kickoff reception
Tuesday, July 31
8:00 am to 8:30 am
Registration and Exhibit Hall Open (Continental Breakfast)
8:30 am to 10:00 am
General Session
Getting to the Future of Credit Unions–Attracting Gens X, Y, and Z
Sean McDonald, President, Your Full Potential, LLC
We’ve all heard how important it is to attract new members from the Gen Y demographic. But why stop there? Isn’t it also important to make every effort to attract members from the Gen X and Gen Z? The average age of a credit union member nationwide is 47. It’s time to get serious about attracting younger generations to our membership rolls. Walk in with an open mind; walk away with a plan that you can put into action right away!
10:00 am to 10:15 am
Refreshment break in exhibit hall
10:15 am to 11:45 am
Breakout sessions
Breakout #1:
Kids and Campaigns
Your NYIB Peers
This panel will be a discussion by our network’s most successful youth marketers! Find out what’s new and what’s hot including contests, campaigns, technology and so much more!
Breakout #2:
Juli Lewis
Keeping the Motivation Going in your Student-Run Branch
Get answers to these questions and more:
How do you:
- Keep the motivation going?
- Keep the students in the branch?
- Keep the momentum with the board?
- Get outreach with school supporters?
Join Juli to get answers to these questions and more!!!
Breakout #3:
Sprucing up Classroom Presentations
Your NYIB Peers
One of NYIB’s most popular breakouts! Learn some new tricks for staying on top of the latest material, engaging those fickle youngsters and ways to make learning fun for everyone—including the presenter!
11:45 am to 1:45 pm
Lunch on your own
2:00 pm to 4:00 pm
General Session
8 Ways to Make Financial Literacy Captivating
Colin Ryan, Creator of Economy of Me, Vermont Credit Unions’ Youth Finance Movement
High school students are a tough audience. You want to help them realize how crucially important financial literacy will be in their lives, but you’ve seen the glazed look in their eyes…the fingers quietly texting…the lack of engagement in what you are presenting. How do you get them to be interested, even intrigued, by the information you want to give them? In this session learn eight simple strategies that you can apply (five things to do and three things to stop doing) that will actually make financial literacy captivating:
- Tell your own powerful story
- Connect through humor
- Bridge the gap (it’s not about being young)
- Be unpredictable
- Absorb their embarrassment
- Understand the language
- Turn students into teachers
4:00 pm to 5:00 pm
Vendor Reception in Exhibit Hall
Wednesday, August 1
8:00 am to 8:30 am
Registration and Exhibit Hall Open (Continental Breakfast)
8:30 am to 9:45 am
General Session
eMerging Technologies & Mobile Marketing
Mark Arnold, President, On the Mark Strategies
We are now a mobile and technology driven society. Our members are constantly “on the move” and using new technology every day. Think of all the people you see today handling their blackberries all the time or their cell phone attached to their ear. A recent survey revealed that 92% of consumers want mobile devices to combine with the Internet, kiosks, and ATMs to improve overall service experience. Emerging technologies is something we are going to have to deal with as marketers. Key points to consider include:
- Children and teenagers live on the Internet.
- In the future, convenience will be defined electronically.
- Cell phone financial services are expanding.
- Future marketers have to be technologically savvy.
- Credit unions may need to adjust their organizational charts to reflect the marketing and technology merge.
This session will cover:
- Technology strategies and trends
- eMerging technologies
- Benefits and best practices
- Implementation tactics
9:45 am to 10:00 am
Refreshment break in Exhibit Hall – Final chance to meet Vendors
10:15 am to 11:45 am
General Session
Best Practices
Juli Lewis and Janice Quigg
Noon to 1:15 pm
Regional Lunch Meetings: West, Central, and East
NOTE: NE and SE in same room, etc.
1:30 pm to 2:30 pm
General Session
Capturing the Most Powerful Market: MOMS
Shari Storm, VP & CMO, Verity Credit Union
Moms control 85% of all household spending. Moms hold the biggest influence on where their children will do their banking. Moms have strong online networks and rely on referrals from other moms. Make a mom happy and you’ve got the whole family plus all of her friends as new members.
In this session, Shari will tell you how to capture this crucial market segment and how to harness the power of the mom market. You will learn how to lower the average age of new members by targeting the most influential person in banking decisions—the mother of the household. You will also walk away with ideas for online campaigns, product implementation and public relations.
2:30 pm to 2:45 pm
Refreshment break
2:45 pm to 4:00 pm
Breakout Sessions
Breakout #1
Reality Fairs
Anne-Marie Bisson
Join your NYIB peers on a journey through a sampling of financial literacy reality fairs. Find out how credit unions are using these fairs to reach out to youth in their markets, hear some best practices and find out what didn’t work! This will be a hands-on session for both the novice to reality fairs and seasoned pros alike.
Breakout #2
Teaching with Technology: Powerful Presentations without PowerPoint
Christy Burcham, President of High Point Learning Solutions
This session is specifically designed for credit union professionals who are guest speakers in classrooms. Christy will give you creative ways to teach financial literacy in the classroom as well as the credit union without using PowerPoint.
Breakout #3
Hot Topics
TBD
There’s a secret ingredient in this year’s mix: a session on a topic so hot that it won’t be revealed until the conference. Make sure you’re there to find out what it is – you’ll be glad you didn’t miss it!
5:00 pm to 7 pm
Awards Dinner at Mulate’s Cajun Restaurant (included in conference registration!)
This is your chance to network with your fellow attendees while having dinner and enjoying some real Cajun food!
Thursday, August 2
9:00 am to 10:30 am
Annual Meeting Breakfast
10:30 am to 10:45 am
Refreshment break
General Session
Working with Different Personalities
Lisa Carver, President, Moxie Consulting, Inc.
Join Lisa in this highly interactive session where you will learn how to better deal with various personality types, both personally and professionally. Lisa will help you learn how to face your dread, analyze your personal hot buttons to avoid confrontations and how to be proactive in all conversations. You will leave with a personal action plan to implement the skills discussed in the session!
11:45 am to 12:15 pm
Conference Finale
Summing up of the conference experience and drawing for free 2013 Conference registration
